The Most Frequently Given
Answers to the Most Frequently Asked Questions About JobWriter.

I haven’t got the slightest idea how to choose an attribute keyword for my ideal candidate’s Key Personal Strength. Help!

The first thing to remember here is that this isn’t the main strength you are looking for— for example a detail-oriented accountant, or a creative graphic designer. Those qualities are expected for those roles. Everyone wants that strength. It is ubiquitous. Your job will be a commodity. Just like posts for the same job everywhere else.

No. What you’re looking for here is a strength your ideal candidate values highly in themselves that is highly valued in this role  but isn’t valued as highly, or at all, elsewhere. Like for instance an Industrial Engineer with an entrepreneurial streak. Selecting Entrepreneurial will make your job posting resonate and attract  more discerning candidates with the right skills.

I am struggling to choose a keyword attribute for my ideal candidate’s Ideal Team Dynamic and I need your help.

Again here,  think “different.” Think about something your ideal candidate would highly value in their workgroup that is highly valued in the group they would be joining that may not be valued as much elsewhere, if at all. Like for example, a remote group of autonomous purchasing agents that prides itself on collaboration.

I get the general idea for choosing attribute keywords, but how does that apply to my ideal candidate’s Preferred Company Culture?

The key is to think outside the box here, looking not to the most expected attribute of your company’s culture to something powerful in meaning, both to the candidate and with your organization that wouldn’t be as valued elsewhere, if at all. Say perhaps a soap company with an open door policy, to appeal to those candidates who want direct access to decision makers, rather than having to go through a chain of command.

So I’m wondering how the computer is able to create such amazing content?

The platform itself is actually not creating anything, but rather pulling headline/content combinations from a vast library of them, categorized by attribute. Headline/content combinations, because remember, this is advertising, that are written by hand-picked, professional, IO-trained copywriters.

PowerPost content is really amazing. Are there other ways I could leverage it in my recruitment efforts?

Absolutely. You can repurpose PowerPost content for a variety of recruitment marketing efforts, including emails, banners, LinkedIn ads, Facebook ads, phone scripts, to develop interview questions and more.